Our Story
The creators of c10 ~ your secret weapon for effortlessly fresh hair anytime, anywhere.
Ausire is a proudly female-owned, Australian-Irish haircare brand creating high-performance haircare essentials for modern lifestyles. We believe great haircare should be simple, effective, and designed to help you look and feel your best every day.
From our lightweight dry shampoo that refreshes hair between washes to our carefully developed haircare range, every product is made to deliver effortless results with trusted performance.
We're committed to quality from start to finish. Every ingredient is carefully researched, vetted for safety, and selected for its purpose, ensuring our formulas are both effective and thoughtfully made.
At Ausire, we're here to make everyday haircare easier—so you can enjoy fresh, healthy-looking hair with confidence.
Mission
To provide innovative, high-quality hair care solutions that prioritise natural ingredients, convenience, and effectiveness,empowering individuals to achieve healthy, beautiful hair.
Ausire Values
Natural and Healthy
We use natural ingredients and avoid the use of harsh chemicals in our products, promoting a healthier and more sustainable approach to hair care.
Innovation and Quality
We are committed to research and development, ensuring that our products are innovative, effective, and of the highest quality.
Convenience and Accessibility
We strive to make our products easy to use and portable, making them ideal for busy lifestyles and on-the-go needs.
Founder Message
Our Why
Ausire was founded on a simple belief: haircare should never make you choose between performance and healthy-looking hair.
For too long, everyday hair products have required compromise—leaving behind white residue, weighing hair down, drying out strands, or using ingredients that don't support long-term hair health.
We believe there is a better approach to haircare.
