Ausire Values
Founder Message
Our Why
C10 was developed due to frustrations experienced with other dry shampoos including white residue, heavy feel and drying effect. I wanted to create a product that did not have any of these issues. Through thorough research I couldn’t find any product that ticked all my boxes and met my requirements, therefore I decided to create my own. I tried multiple ittierations of the ingredients in order to ensure a residue free finish, be ultra lightweight and provide a product that gives instant refreshment without compromising. It was important that the product was nourishing and not dry out hair. This ensured it would be able to be used repeatively without damaging the hair. This product is formulated to ensure it is both effective and gentle. In creating this product I was driven by a passion for developing a product that was innovative and that would revolutionarise the hair care industry.